XSell, LLC Launches Comprehensive Customer Service Marketing Solution
JACKSONVILLE, FL.--(BUSINESS WIRE) – September 13, 2004 -- XSell, LLC today announced the launch of the XSell Customer Service Marketing platform. The XSell platform encompasses all components required for successful cross-sell including robust analytics and customer segmentation, personalized “one to one” sales messaging, detailed fulfillment processes and deep tracking, reporting and measurement tools. Taking advantage of real-time customer interactions in the call center, through the IVR or on the web provides a great opportunity to deepen customer relationships and generate additional returns not attainable through traditional marketing methods.
The XSell solution also delivers multi-channel campaign management tools, marketing analytics and offer presentation capabilities to leverage existing customer relationships and interactions. The XSell platform matches customer opportunities to appropriate offers and immediately reacts with compelling and personalized marketing messages at the point of a customer service contact. When a customer indicates interest the platform quickly facilitates straight through processing, decreasing processing time, increasing close rates and reducing sales and fulfillment expenses.
Operating as an independent service provider to product and service organizations, XSell delivers a unique set of value added, network based functions, including:
- Aggregating and scoring detailed public and non-public customer information to match product criteria with customer attributes
- Building and continuously enhancing a library of rich offers that are assembled in real time to create personalized customer value propositions at the point of a service interaction
- Securely transmitting customer transaction information for fulfillment once offers are accepted
These components result in a seamless package, delivering superior financial results as well as a far better outcome for the customer when compared to traditional marketing methods.
XSell, LLC, founded in 2003, is headquartered in Jacksonville, Florida and provides cross-sell marketing solutions to a variety of companies in the mortgage, banking, auto finance, telecom and utility industries. The XSell platform enables clients to maximize the impact of their marketing efforts and increase customer satisfaction and retention.
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