XSell and Assurant Form CSC Solutions to Provide Customer Service Marketing Network
JACKSONVILLE, FL.--(BUSINESS WIRE) – October 6, 2004 -- XSell, LLC today announced an agreement with Assurant Solutions (NYSE:AIZ) to deliver a private-labeled deployment (CSC Solutions) of the XSell Customer Service Marketing platform, tailored to Assurant’s sophisticated products and services and streamlined to deliver single-interaction fulfillment. The platform leverages customer-initiated service contacts and supplements existing distribution channels such as direct mail and telemarketing.
The CSC Solutions platform encompasses all components required for successful cross-sell including robust analytics and customer segmentation, personalized “one to one” sales messaging, detailed fulfillment processes and deep tracking, reporting and measurement tools.
Assurant, a leading distributor of insurance and member based products and services to the mortgage and banking markets, adds customer service marketing as an innovative distribution channel. XSell will match customer attributes with Assurant product attributes and determine the right offer to make to each customer, the right time to make that offer and the most effective channel to deliver the offer. Once a customer indicates interest, the platform will seamlessly link the customer and transaction information to Assurant for fulfillment.
“We are very happy to work with Assurant to deliver relevant, value-added products to the mortgage and banking industries. We believe the platform will deliver superior financial results as well as a far better outcome for the customer when compared to traditional marketing methods”, says Lee.
About Assurant
Assurant's businesses provide creditor-placed homeowners insurance; manufactured housing homeowners insurance; debt protection administration; credit insurance; warranties and extended services contracts; individual health and small employer group health insurance; group dental insurance; group disability insurance; group life insurance; and pre-funded funeral insurance. Assurant, with over $20 billion in assets and $7 billion in annual revenue has more than 12,000 employees worldwide and is headquartered in New York's financial district.
About XSell
XSell, LLC, founded in 2003, is headquartered in Jacksonville, Florida and provides cross-sell marketing solutions to a variety of companies in the mortgage, banking, auto finance, telecom and utility industries. The XSell platform enables clients to maximize the impact of their marketing efforts while increasing customer satisfaction and retention.
For a more information about XSell, including recent news and product demonstrations, please visit our website at
www.goxsell.com.
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