XSell Customer Service Marketing Network Gains Momentum with Addition of Private Financial Services Client

JACKSONVILLE, FL -- (BUSINESS WIRE) – July 11, 2005 – XSell, LLC. today announced that a leading financial services firm has selected XSell to optimize its marketing programs and introduce new, more effective marketing channels. The XSell Customer Service Marketing Network will be deployed in the mortgage call centers and will enable the firm to take advantage of customer-initiated service contacts to deliver additional products and services to the customer base. The XSell platform was recently deployed and current product offers include HELOC and refinance offers as well as insurance and other mortgage related products. 

The financial services firm is focused on deepening customer relationships and improving customer retention by using XSell’s marketing platform. The XSell solution determines the right offer to make to each customer, the right time to make that offer and the most effective channel to deliver the offer. The XSell platform leverages customer-initiated service contacts and delivers personalized sales guides to the point of customer interaction. XSell further facilitates the sales process with seamless linkage to product fulfillment.  

The firm can now match customers with products in an automated fashion and provide highly targeted and personalized offers. The XSell platform tracks and reconciles offer activity and the results of offers made through various channels.

The XSell platform encompasses all components required for successful cross-sell including robust analytics and customer segmentation, personalized “one to one” sales messaging, detailed fulfillment processes and deep tracking, reporting and measurement tools, according to Rob Lee, Chief Executive Officer at XSell.

“We are excited to work with our clients to deliver relevant, value-added products to their customer base. Use of the XSell platform will result in superior financial results as well as a far better outcome for the customer when compared to traditional marketing methods”, says Lee.

XSell, LLC, founded in 2003, is headquartered in Jacksonville, Florida and provides cross-sell marketing solutions to a variety of companies in the mortgage, banking, auto finance, telecom and utility industries. The XSell platform enables clients to maximize the impact of their marketing efforts and increase customer satisfaction and retention.

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