How We Do It

The XSell integrated marketing network delivers multi-channel campaign management tools, marketing analytics and offer presentation capabilities to leverage existing customer relationships and interactions. XSell’s technology has been specifically engineered to match customer opportunities to appropriate offers and immediately react with compelling and personalized marketing messages at the point of a customer service contact.  When a customer indicates interest the platform quickly facilitates straight through processing, decreasing processing time, increasing close rates and reducing sales and fulfillment expenses.

The XSell platform links customer service touch points, including internet, interactive voice response and contact centers, to product offers and their providers.  Operating as an independent service provider to product and service organizations, XSell delivers a unique set of value added, network based functions, including:

• Aggregating and scoring detailed public and non-public customer information to match product criteria with customer attributes
• Building and continuously enhancing a library of rich offers that are assembled in real time to create personalized customer value propositions at the point of a service interaction
• Securely transmitting customer transaction information for fulfillment once offers are accepted

The XSell Platform enables organizations to build a more robust and profitable bond with their customers.

Sophisticated Platform, Rapid Integration

XSell Benefits to Contact Center Operations