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LiveWire
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XSell leverages the power of Email billing to deliver one-to-one marketing
Email billing creates a personalized connection to the customer. The arrival of an Email bill is likely to evoke a more meaningful response and sense of urgency than a message to visit a website.
XSell leverages this personal connection by delivering targeted and personalized marketing messages to the customer with the delivery of the eBill. The product offers match what you know about the customer to the relevant product offer for that individual customer, at that specific moment in time. For example, an automotive lender can include a targeted extended warranty offer based upon the age, make, model, regional options and current warranty parameters of the customer's vehicle. The customer can then simply click to learn more or buy immediately.
XSell's Service Oriented Architecture allows efficient integration with leading eBill assembly platforms. When an eBill is assembled, XSell's opportunity request and real-time personalization services are accessed to deliver targeted content that is channel appropriate and customer specific. XSell's interaction management framework can be used to track offer presentments, responses, leads directed to third-parties, success rates, etc.
Email payments are:
- Faster. Stop waiting for checks-your customers pay with one click.
- Efficient. Automated distribution of invoices to customers with detailed tracking and reporting.
- Low-cost. Collection and reconciliation expenses are dramatically reduced.
- Secure. Customers are sent an encrypted, password protected eBill that they can "click to pay".
- Personalized. Each eBill and embedded marketing message is personalized to each customer.
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